Social media describes the online tools that people use to share information – thus facilitating conversations and interaction online between groups of people.

These tools include blogs, message boards, podcasts, micro blogs, lifestreams, bookmarks, networks, communities, wikis, and vlogs.
Social Media is the shift from a broadcast mechanism to a many-to-many model, rooted in a conversational format between content providers and people.

EgoDynamic works with clients to develop effective and manageable approaches  to Social Media Marketing based on established marketing goals.